About Kevin Cassidy

I'm a passionate user experience and visual designer with 25+ years of experience.

I’m currently the Design Director at Simplifeye, a healthcare startup with a focus on providing software, tools, and services that help practices create a vastly streamlined and superior patient experience. It’s an exciting role that allows me to touch all aspects of design - from UX, to visual, to print, and beyond.

Prior to Simplifeye, I worked with some of the largest brands in the U.S., like Microsoft, TD Waterhouse, E*TRADE, and Prudential Financial.

I’ve hired, built, and led teams from 1 to 50+ but always remain a hands-on designer.

One common element I’ve focused on, no matter the size of the company, is SYSTEMS - creating clean, intuitive user experiences that scale, making them beautiful along the way. 

I'm a practical evangelist of design thinking - because it’s as much about defining and solving a problem as it is about great design.

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tools and skills

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  • UX and Visual Design

  • Design Thinking

  • Lean UX

  • Responsive and mobile design

  • Figma, Sketch

  • Adobe CC

  • Invison

  • User Research and Testing

  • Prototyping

  • Accessible design (WCAG AA)

  • Agile

  • Product Design

  • Email

  • Social Media

  • Print

  • Brand and Identity